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ABOUT ME

Marketing & Communications Executive with experience in digital marketing, content strategy, PR, influencer partnerships, and campaign execution across regional and international brands. Skilled in ideating engaging campaign concepts, shaping brand communications, coordinating marketing initiatives, and creating content that drives audience engagement through creative storytelling. Passionate about bringing brands to life through impactful ideas, strategic collaborations, and data-driven insights.

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  • Creativity

  • Teamwork

  • Leadership

  • Adaptability

  • Multitasking

  • Detail oriented

  • Time management

Personal Skills

Computer Skills

  • AI Tools

  • Proficient in Microsoft Office​

  • Video and Picture Shooting and Editing

  • CapCut Editing Tool

  • Graphics Design

  • Canva Designing Tool

  • Adobe Creative Suite

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EXPERIENCE

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Calhoub Group | Beauty Innovation

Marketing & Communications Specialist| Content Creator

February 2026 - Present

Huda Beauty

Marketing & Communications Specialist

January 2025 - February 2026

  • Lead the brand's end-to-end social media strategy, content planning, execution.

  • Create compelling photo and video content through concept development, shooting, editing, and AI-powered storytelling.

  • Manage community engagement, building meaningful customer relationships across platforms.

  • Lead PR and influencer collaborations from outreach and relationship management to campaign execution.

  • Design marketing collateral, including in-store displays, shelf talkers, website banners, PR boxes, and promotional artwork.

  • Contribute to campaign planning by ideating launch concepts and coordinating collaborations with influencers, artists, and creative partners to bring marketing initiatives to life.

  • Support the planning and execution of brand events and activations, including event logistics, on-site brand representation, and live social media coverage.

  • Led the end-to-end management of Huda Hotline's social media presence.

  • Planned and maintained content calendars, coordinating timely execution across digital platforms.

  • Developed creative concepts for episodes, carousels, stories, and TikTok content, while briefing editors and collaborating with designers to deliver engaging visual assets.

  • Monitored industry trends, audience insights, and competitor activity to. optimize brand communications.

  • Managed community engagement, monitored audience sentiment.

  • Coordinated influencer collaborations and PR initiatives to support brand visibility and campaign objectives.

  • Delivered real-time social media coverage and content during brand events.

  • Analyzed content performance and campaign metrics, providing reports and recommendations to improve overall performance.

Marketing & Communications Executive | Content Creator

GMG Group

January 2024 -  December 2024

  • Managed marketing communications for a portfolio of 7+ regional and globally recognized brands.

  • Led the digital launch of JD Sports Middle East, developing localized content and supporting event execution and live coverage.

  • Planned and executed creative campaigns, producing photo and video content aligned with brand objectives.

  • Coordinated influencer partnerships increase brand awareness.

  • Managed monthly content calendars, contributing to content strategy while optimizing performance.

  • Delivered real-time social media coverage for brand events and activations, coordinating on-site content creation and event communications.

  • Designed creative assets and marketing materials to support product launches, promotional campaigns, brand activations, and seasonal sales.

November 2020 - May 2022

Sales Associate

Azadea Group

Apparel Group

Marketing & Communications Executive | Content Creator

June 2022 - January 2024

  • Created bilingual (Arabic & English) content to strengthen brand communications and drive audience engagement.

  • Developed compelling copy and captions tailored to diverse audiences while maintaining a consistent brand voice.

  • Produced and edited engaging photo and video content, including Reels, Stories, TikToks, and other digital marketing assets.

  • Planned and executed Instagram giveaways and digital campaigns to increase reach, engagement, and community growth.

  • Monitored content performance and audience insights.

  • Coordinated influencer partnerships, PR collaborations, and content shoots to support brand awareness.

  • Collaborated cross-functionally with creative and marketing teams to execute cohesive campaigns and deliver impactful brand communications.

  • Produced product photography and video content, showcasing merchandise through creative visual displays and layouts.

  • Designed promotional graphics and marketing materials for innovation and eco-design product collections.

  • Delivered exceptional customer service, providing product recommendations and supporting customers throughout the purchasing journey.

  • Collaborated with team members to maintain visual merchandising standards and contribute to in-store promotional initiatives.

BA in Marketing

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University of Dubai

Graduated with highest honor

EDUCATION

© 2025 by Lilian madi. 

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