ABOUT ME

A creative and passionate Social Media Executive & Content Creator with an instinct for storytelling and visual harmony. Blending emotion, strategy, and imagination to craft content that resonates, inspires, and leaves a mark. Fueled by curiosity and a deep love for culture, every project becomes an opportunity to spark connection and bring ideas to life with purpose and style. Always eager to grow, learn, and make an impact in every project I take on.

Creativity
Teamwork
Leadership
Adaptability
Multitasking
Detail oriented
Time management

Personal Skills

Computer Skills

AI Tools
Proficient in Microsoft Office
Video and Picture Shooting and Editing
CapCut Editing Tool
Graphics Design
Canva Designing Tool
Adobe Creative Suite

EXPERIENCE

Huda Beauty

Social Media Executive

November 2024 - Present

Launched and managed Huda Hotline’s social media end-to-end.
Maintained and updated content calendars.
Ideated content for episodes, carousels, stories, and TikToks.
Briefed editors, oversaw edits, and collaborated with designers on visuals.
Monitored trends, researched competitors, and sourced content ideas.
Handled event coverage and created engaging live content.
Managed community engagement and tracked sentiment.
Delivered performance reports and coordinated influencer collaborations.

Apparel Group

Social Media Executive & Content Creator

June 2022 - January 2024

Created bilingual (Arabic & English) content to boost engagement.
Wrote creative captions tailored for diverse audiences.
Produced and edited video content (Reels, Stories, TikToks).
Managed Instagram giveaways to grow reach and interaction.
Tracked engagement metrics to refine social strategies.
Coordinated influencer collaborations and shoots.
Handled community management and audience engagement.
Collaborated with teams to deliver cohesive campaigns.

Digital Marketing Executive & Content Creator

GMG Group

January 2024 - November 2024

Managed end-to-end social media presence & operations for 7+ brands.
Led JD Sports Middle East launch; built channels & localized content.
Created and executed video & picture content, campaigns & influencer collaborations.
Handled event coverage and created engaging live content.
Managed monthly content calendars and optimized posts for engagement.
Designed creative assets for launches, activations & sales.

November 2020 - May 2022

Sales Associate

Azadea Group

Managed and created Instagram content.
Produced product video displays and layout designs.
Designed graphic posters for innovation & eco-design products.
Assisted customers throughout the buying process.
Collaborated closely with team members.

BA in Marketing

University of Dubai

Graduated with highest honor